Local Motors

 Local Motors is a new startup vehicle manufacturer. It began in 2007, started by a fellow named Jay Rogers when jay was an NBA student at Harvard Business School. The company is currently located in Chandler, Arizona, which is a suburb of Phoenix, and is currently selling a variety of motorized vehicles, most notably this car called "The Rally Fighter." This is a rather unusual looking vehicle that has both normal driving and off-road capabilities. It sells for about $100,000, so it's quite expensive, and was created using the principles of customer co-creation. So for example, the buyers play an active role in actually building their own car. At this point in time, Local Motors is manufacturing the Rally Fighter and trying to find more customers. 

Local Motors has used co-creation to design this vehicle, and now it needs to successfully market it and find a sustainable value proposition, which bring us to three discussion questions. 

First of all, what type of customer co-creation is Local Motors using to build this vehicle? 

Second, what do you think of the Rally Fighter? Do you like it? Would this new car be successful? Why or why not? 

And finally, what do you think is Local Motors value proposition?