Five Steps to Improve Your Website's Visibility

1.    Complete your website’s home page

When visitors first appear on your website a page displaying your home page highlights fills the screen. Given the importance of first impressions, the information in your home page should be complete, current and optimized.

This is your best chance to make a good impression. In many cases, someone may read through your entire website, but most people are going to get the information they need from your home page.

Upload an interesting video file which introduces your website and your activities. This is your very best opportunity to make a great first impression and is essential to attracting connections.

2.    Create a compelling headline.

While creating a headline use brief, descriptive, compelling keywords so the right people can discover you. Focus on terms that your target markets are more likely to search for. What language do they use? Make your headline text compelling, but use words that resonate with your market. Make sure to describe each of your website’s roles in depth, and again use those keywords that will resonate with your target markets. It will be useful include a link to your Twitter profile. Add your Twitter handle to your website. Visitors to your website can now follow you on Twitter.

3.     Use keywords within website summary section

The summary section on your website is where you have the most flexibility to expand upon what about your website is, whom you serve and how you help your clients or visitors. It will be useful to write the text in your summary section in the first person, as if you were talking directly to potential clients, visitors. Your summary section should include keywords that describe your website in language that resonates with it. Try to stay away from industry jargon if possible. Also, do not stuff your summary section with keywords. Simply use effective keywords and phrases where they fit.

4.     Leverage your existing network

Your existing contacts can provide a rich online networking experience and can help you quickly ramp up your visibility. This foundation network is key to create a powerful presence on network.

To uncover all of your connection opportunities, use your navigation menu. Thoroughly review all connection channels.

5.     Focus on timely and relevant status updates

If your website is a professional business network; therefore, it must be busy during business hours. You should strive to be visible and valuable during that time. Your status updates should add value to your target markets. Also, spread out your updates rather than posting them all at once. You can customize your news updates by industry and easily share relevant stories with your connections. Top news is surfaced by the people, not by an editorial staff.