How to Use Twitter for Marketing & PR

Today social media is a great way to have a conversation with your market and make or manage connections with prospects, customers, bloggers and other influencers. Especially if you are a larger or global company, you typically have little time to write a blog or answer lots of messages and friend requests on Facebook. But, Twitter is limited to 140 characters per update, so it is all about short thoughts and comments. 140 characters of twitter can be used to change the way you approach brand promotion. Twitter marketing through microblogging is the easiest way to market your brand, company, products and services. Integrating instant messaging and chat room together, twitter allows mobile phone users to tweet away to success. You can use Twitter from anywhere in the world as a marketing and PR tool. Twitter is actually perfect for founder who is always on the road meeting with people and who has some interesting opinions on your market.

It is really easy to follow someone on Twitter. And it is also surprising how often others decide to follow you as well. In fact, there are lots of people to consider "famous" in the marketing and PR worlds following you. In my opinion, this is the way easiest way to connect with influential people in the media than calling and emailing them.
If you are a retailer or anyone who often has special offers, you can use Twitter to announce these deals instantly to a large audience.

If you participate in a large trade show or run your own corporate event, you can use Twitter to announce last minute changes, cool events that are happening and more. It is a great last minute marketing tool.

Twitter can also be used as a traffic driver – essentially it is another tool to let you buil a list of people whom you can connect with. One of the interesting things is functioning in the real time and you can get a far faster reaction than from an email making it potentially valuable to evaluate the impact of resources, etc. Twitter marketing can be your best PR and marketing tool for increased leads, traffic and sales.

I think there is a lot of scope for using Twitter in a way which suits your needs, so asking “what are we trying to do?”, and “how can twitter help that?”, rather than “how can we use twitter?”, is the best starting point.