Why Your Business Should Care More About Tumblr Than Google+

Some businesses try to promote their services or products with help of Facebook, Twitter, LinkedIn, and sometimes a blog. But they must pay attention to other important social networks.

Some people think that the most useful platform is Google Plus. It could be so. Google’s newest attempts at developing a social network recently had its best times in terms of traffic. However, Tumblr surveys show that Tumblr users spend more time on the site per day, on average, than Twitter or Google Plus users.

An important thing for businesses is to go where its audience is. If a business owner does not know if he or she has an audience on Google+ or definitely knows he/she doesn’t he/she probably does at Tumblr, as there are currently over 35,693,396 total blogs on the blogging platform. However, just as Tumblr users utilize Tumblr much differently than other blogging platforms, brands and businesses will need to as well. In Tumblr posts get commented on or reblogged over 500 times.

Tumblr can be someone’s business’ or brand’s key in finding missing customers or clients, thereby achieving a good success. Utilizing a platform with an active and passionate user base that is ready to share interesting ideas is likely in business owners’ best interests.

Speaking about Google Plus, we cannot mention that Google has made big changes over the past few weeks, the most significant being the integration of Google Plus post into your everyday Google search results. We understand that it is significant for businesses. However, Tumblr is unique in that it places an emphasis on ease of use and allows for just about any type of content publishing. A Tumblog owner can quickly post a piece of text, a video, quote, an audio file, a picture, or reblog another piece of content that’s already been posted.

We also will add that choosing a theme in Tumblr is relatively easy. Most themes are free and there are a handful of premium themes that typically cost less than $50. There are many themes that are appropriate for business use. If you are a business using Tumblr, this provides an opportunity to expose your brand to new people. For your customers, it’s just another way to stay connected. Users don’t need to get overwhelmed with updating Tumblr, but it needs to be updated on a regular basis just like any other business blog.

However, before somebody wants to use a social platform for his business targets, must be sure to consider his strategy and consider his competition. Not only should we ask how are they using Tumblr, but how we want to use it, too.