>> Hello, welcome to our fourth module; this final part of the marketing mix, the last of the four p's which is price. In this module we'll kick off as before by heading to the Quad talking to some young students, again some members of the Internet generation about how they use digital tools such as the Smartphone, the laptop, and the Internet to engage in price search when searching for new products to buy. Take a close look at their responses; I think you'll find them to be quite interesting. >> All that I do on my laptop mostly, yeah. >> Okay and how often do you do that maybe per week? >> More often than I wish. Fairly often, two times week. >> Got it, and which function do you think you do more, like shopping or checking prices or...
>> Mostly actual shopping, yeah. >> And how often do you use your devices for shopping purposes such as buying things, checking prices, reading customer reviews? >> I'd say less than twice a month, probably once or twice a month. >> And which functions do you use?
>> Checking for prices as well as buying them online. >> Okay and what-- do you use websites or apps to do this? >> I use mostly you know I check Amazon and then a couple of websites that compare prices from other apps or other sites. >> What are the names of these websites? >> Wistero; it's a site that collects data from a bunch of shopping websites and compares the best price. >> Are there specific websites that you guys use or apps?
>> Not specific apps, but like just I know like most stores that I shop at have their own apps. To be honest like I think everyone really has apps nowadays for companies and businesses, so. >> Yeah, I mean I'll occasionally use like Amazon, for like getting school stuff; it's like cheaper that way than going to like, I don't know... >> It's just faster, sure. So can you guys give us a recent example? >> Like buying text books and stuff really, because Amazon has them for a lot cheaper. I went to a bookstore and there would be like ten-- like a couple hundred dollars before. >> So do you use these devices for online shopping purposes such as price checks, reading reviews, anything like that? >> Yeah. Especially the Smartphone if you're on the go you use it when you're going to like-- checking out their prices. I use my laptop more for online shopping because it's more convenient, and it's easier to navigate through the websites. >> Sure. >> How frequently do you think you do that? >> Online shopping maybe like once a week just to check out the deals, and I feel like there's better deals online. >> Do you use any of those devices for shopping purposes such as product reviews, shopping online, price checks; anything like that? >> Yeah, I mostly use my laptop for that. A lot of the shopping websites don't really work that well on a tablet I found or Smartphones. >> Okay, I got it. And how frequently would you say you do that, you know browsing or checking prices, things like that? >> Usually when I need something I make it pretty quick. I go online and find the best price and then buy it. >> Do you have a recent example? >> A recent example, yeah, I needed some winter shoes so I just yesterday went to Zappos, Amazon, and a bunch of other websites and found what I was looking for and then go with the best price and bought them. >> And what did you end up using for a shopping platform? >> I ended up buying the shoes on Zappos.
Комментариев нет:
Отправить комментарий